consultation 24/7

all credit cards accepted

Attorney Profiles

Our Former New Jersey Deputy Attorney General has handled hundreds of ABC cases. Let us put our experience to work for you.

Schedule Consultation

Meet Our Team of Attorneys

A successful lawyer possesses a combination of qualities. At our firm, we have represented thousands of clients throughout New Jersey. Feel free to click on each attorney’s profile to learn more about our experience and areas of specialty.

William Fay


Mr. Fay is a partner at Proetta, Oliver & Fay. Prior to joining the firm, Mr. Fay spent his career as a Deputy Attorney General with the New Jersey Office of the Attorney General. Mr. Fay spent his time as a Deputy Attorney General working in the Enforcement Bureau for the Division of Alcoholic Beverage Control. Mr. Fay prosecuted countless cases from the initial investigation up to trial. His extensive experience regulating the Alcoholic Beverage Industry and enforcing State Laws and Regulations has provided him with a distinct understanding of Liquor Laws and Licensing in New Jersey. Mr. Fay handles cases involving administrative charges, municipal charges, license transfers, license application amendments and general ABC compliance. Mr. Fay understands that New Jersey Alcoholic Beverage Industry is highly regulated. This is a detriment to most small business as any sanctions from the State can have dire consequences. We understand these concerns and the realities that exist. Contact Mr. Fay for more information on how our experience can be used for your benefit.


Areas of Practice

  • Appeals / Appellate
  • Administrative Law
  • Alcoholic Beverage Law
  • Criminal Law
  • DUI / DWI
  • Domestic Violence
  • Juvenile Law
  • Municipal Law
  • Traffic Violations
  • White Collar Crimes

Bar Admissions and Associations

  • New Jersey
  • U.S. District Court District of New Jersey
  • New York

Past Employment Positions

  • New Jersey Office of the Attorney General, Division of Alcoholic Beverage Control, Deputy Attorney General
  • Borough of Manville, Special ABC Counsel

William A. Proetta


William Proetta, Esq. is a partner and co-founder of the law firm. He is an experienced and dedicated criminal defense lawyer that has handled thousands of criminal and municipal court charges throughout New Jersey including Hudson County Superior Court and municipal courts throughout Hudson County. He also frequently represents juvenile offenders charged with various offenses where the goal is always to minimize the juvenile’s record as much as possible in order to protect their future for school and employment. He also routinely helps clients clear their criminal record from convictions and other offenses through an expungement.

Will Proetta’s experience includes years of criminal defense practice as a law firm owner and later as a partner at one of the biggest criminal defense firms in New Jersey where he gained valuable trial and negotiation skills. Mr. Proetta uses this background, combined with his personal approach to client service, to deliver effective solutions for clients.

Mr. Proetta believes that this starts first and foremost with client interaction and making sure his clients are fully informed and involved each step of the way regarding their cases. That is also why Mr. Proetta provides his personal cell phone to each client so they can reach him directly in case of emergency. Our firm is looking forward to putting our services to help for you so contact us at (201) 793-8018 for an initial consultation.

Keith G. Oliver


Before founding Proetta, Oliver & Fay, Keith Oliver, Esq. was a partner at one of the New Jersey’s largest criminal law firms. While there, he handled hundreds of criminal cases and was rewarded by being named as the youngest partner in the firm’s history. Mr. Oliver is well known for his sheer work ethic and out-working his competitors. He brings this same mentality to every client’s case to ensure the highest level of representation.

Over the years, Mr. Oliver has obtained several nominations and awards based on his work in the field of criminal defense including being recognized by his fellow peers as Super Lawyers Rising Star. He was also named one of the Top 40 Criminal Attorneys under 40 in New Jersey by the National Trial Lawyers Association.

Mr. Oliver is solely dedicated to the practice of criminal defense, and likes to use his experience to construct effective defense strategies for his clients. Committed to constant growth and development, Mr. Oliver regularly attends continuing legal education classes in order to remain at the forefront of current case law. He leverages practical experience and cutting-edge legal knowledge to strategize and execute criminal defense at the highest level.

Contact Us

Our phones are answered 24 hours a day. We are available weekdays during business hours. We also meet with clients on evenings and weekends by request. All major credit cards are accepted.

Proetta, Oliver & Fay

100 Horizon Center Boulevard,
Hamilton, NJ 08691
By Appointment Only

Map and Directions


242 10th Street Suite 103
Jersey City, NJ 07302
By Appointment Only

Map and Directions


20 Commerce Drive, Room 135
Cranford, New Jersey 07016
By Appointment Only

Map and Directions


3840 Park Avenue, Suite 202A
Edison, New Jersey 08820
By Appointment Only


Map and Directions


180 Kings Highway,
Middletown Township, NJ 07748
By Appointment Only

Map and Directions


525 Highway 73, Suite 104,
Marlton, NJ 08053
By Appointment Only

Map and Directions