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New Jersey ABC Lawyer

Our Former New Jersey Deputy Attorney General has handled hundreds of ABC cases. Let us put our experience to work for you.

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Keith G OliverReviewsout of 55 reviews William A ProettaReviewsout of 30 reviews William C. Fay IVReviewsout of 16 reviews
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New Jersey ABC Liquor Law Attorneys

The New Jersey Liquor License Attorneys of Proetta, Oliver & Fay are here to assist those individuals and businesses currently engaged in or seeking to enter into New Jersey’s alcoholic beverage industry. If you received a Notice of Charges from the Division of Alcoholic Beverage Control (ABC), require assistance in the purchase or sale of a liquor license or need guidance on regulatory matter, we can help. Call (732) 858-5857 today and speak with Firm Partner, William C. Fay, IV, Esq., who is a former Deputy Attorney General with the Division of Alcoholic Beverage Control.

The New Jersey ABC liquor law attorneys of Proetta, Oliver & Fay can help guide you through the highly regulated alcohol industry. Whether you are a Plenary Retail Distribution License, Plenary Retail Consumption License, Club License, Hotel/Motel License, Concessionaire Permit or seek to open a Craft Brewery or Craft Distillery, we have the resources expected of an experienced ABC liquor law attorney.

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Featured Attorney

William Fay

Mr. Fay is a partner at Proetta, Oliver & Fay. Prior to joining the firm, Mr. Fay spent his career as a Deputy Attorney General with the New Jersey Office of the Attorney General. Mr. Fay spent his time as a Deputy Attorney General working in the Enforcement Bureau for the Division of Alcoholic Beverage Control. Mr. Fay prosecuted countless cases from the initial investigation up to trial.

Latest from blog
Discriminatory Trade Practices By Wholesalers and Retailers Results in Over $10 Million in Fines to NJ ABC

New Jersey Attorney General, Gurbir S. Grewal, and the Division of Alcoholic Beverage Control (“ABC”) recently announced that New Jersey’s two largest wine and spirits wholesalers will pay $4 million each to resolve findings that they engaged in discriminatory trade practices that unfairly favored their largest retail customers. In addition, twenty retailers statewide will pay... Read More

NJ ABC Charges More Bars With COVID-19 Violations

New Jersey Attorney General Gurbir Grewal announced on June 8th that the Division of Alcoholic Beverage Control (ABC) filed charges this week seeking to suspend the liquor licenses for four bars and two craft breweries based on violations of Governor Murphy’s COVID-19 emergency orders. More specifically, the emergency order prohibited on-premises consumption of food and/or... Read More

Time to Get Crafty: NJ will Allow Craft Cocktails and Mixed Drinks by Licensees

After an upswing in consumer demand, New Jersey’s Governor has signed legislation A3966 that will overrule current ABC regulations and allow restaurants and bars to serve specialty mixed cocktails “to-go” during the COVID-19 pandemic. Under the bill, the holder of plenary retail consumption licenses, hotel or motel licenses, seasonal retail consumption licenses, or concessionaire permits... Read More

“I had a hard case and additionally I am not living in the US, so I had no other way to take a lawyer. I was very lucky to find obviously the right person for the right case. He obtained a favorable result and I am very happy for that outstanding outcome. Thank you very much!!!

Posted by - A.C.

“Mr. Fay was exceptional in guiding me in the multiple court appearances I had with him as my counsel. I was super fortunate to have his help and I was extremely happy with the outcomes I had.”

Posted by - J.S.

“My experience with Mr. Fay was nothing short of professional, timely, and efficient. Would recommend him highly to anyone looking for legal service in this area.”

Posted by - L.L.

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Contact Us

Our phones are answered 24 hours a day. We are available weekdays during business hours. We also meet with clients on evenings and weekends by request. All major credit cards are accepted.

PRINCETON OFFICE

100 Horizon Center Boulevard,
Hamilton, NJ 08691

Phone: (609) 789-0779

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JERSEY CITY OFFICE

101 Hudson Street, 21st Floor,
Jersey City NJ 07302

Phone: (201) 793-8018

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CRANFORD OFFICE

20 Commerce Drive, Room 135
Cranford, New Jersey 07016

Phone: (908) 838-0150

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EDISON OFFICE

3840 Park Avenue, Suite 202A
Edison, New Jersey 08820

Phone: (732) 659-9600

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MIDDLETOWN OFFICE

18 Kings Highway, Suite 109
Middletown, NJ 07748

Phone: (732) 858-6959

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